strategy

The twisted path of social media attribution

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The other day, I happened to notice a Facebook post from a friend: “Taking a trip to Quebec this summer. Looking for recommendations about places to go/stay.” I haven’t seen this friend in a while. Like, it’s probably been 20…

One of your target groups is better than the others. Market to it.

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Do you really know who your best customers are? Okay, so the other week I talked about how it’s crucial for small businesses to get specific with their marketing goals. And last month I talked about how small businesses need to answer…

“Sell more stuff” isn’t a marketing strategy – and won’t get the results you want

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Marketing can’t deliver results if you don’t know what those results should be The other day I had a conversation with a new client. He wants to grow his business aggressively (from $1.5 million to $5 million in revenue) in…

11 things you need to know about your business before you start paying for marketing

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You know you need some marketing.  But where do you start?   For small-but-fast-growing companies in the B2B space – which is mostly where I work these days – marketing is often a leap of faith. You know you need…