ABOUT STAY AWAKE
Since 2002, we’ve been helping organizations do a better job of communicating to their clients, customers, stakeholders and employees.
Better communication = Better bottom line
Getting the right message to the right person at the right time means clients and customers who are easier to acquire and retain, stakeholders who become active brand champions, and employees who are more engaged in their work.
This is Sarah. She does most of the work around here.
She’s been working in marketing for long enough to be jaded, but not long enough to be cynical. This means she’s spent several years in ad agencies, some time in internet consulting, and a few years as a director of marketing.
WHAT WE DO
Our specialty is creating content-rich sales, marketing and communication tools for small and mid-sized organizations in the B2B space.
Marketing communications isn’t brain surgery. It’s really just about getting – and keeping – someone’s attention long enough to allow you to tell them why your product or service is important, and delivering that message in a way that makes sense to them.
The foundation of any thought leadership or SEO marketing strategy is content. But ‘content’ is more than just blogs or articles. It’s also:
- WEBSITE COPY
- SALES MATERIALS
- POSITION PAPERS
- CASE STUDIES
- WHITE PAPERS
- RESEARCH REPORTS
- SOCIAL MEDIA
- SALES SCRIPTS
- MEDIA RELEASES
Not every business needs every kind of content. The trick is knowing what channels will work best for your target market and your business goals – and then creating interesting, credible content that gets noticed.
Social media can be a great marketing tool for almost any business, but it’s not a quick fix. Great social media results require time, consistency, good content and an interesting, authentic ‘voice’. And not every channel is a good fit for every brand.
In other words, getting your summer intern to tweet once in a while isn’t enough.
We can help.
Branding isn’t a logo or a mission statement. Your brand is your organization’s ‘story’, the one that customers and clients and employees tell without being asked, the one that makes the difference between an average company and a really great one.
We’ll help you find your story.
And we’ll give you the tools to tell it in ways that will make evangelists of your employees and brand champions of your clients.
A lot of the work we do is confidential, but here are some of the clients we’ve worked with.
If you’d like more information, or to speak to current clients, just drop us a line.