Recent Posts

One of your target groups is better than the others. Market to it.

Posted June 25, 2016

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Do you really know who your best customers are? Okay, so the other week I talked about how it’s crucial for small businesses to get specific with their marketing goals. And last month I talked about how small businesses need to answer…

Special K’s ‘Own It’: Inspiring or pandering, again?

Posted June 15, 2016

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Didn’t Dove already do this to death? I know this spot has been out there for a while, but it’s suddenly started showing up every 3 seconds as pre-roll on YouTube and it’s starting to really bug me. Take a…

“Sell more stuff” isn’t a marketing strategy – and won’t get the results you want

Posted May 11, 2016

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Marketing can’t deliver results if you don’t know what those results should be The other day I had a conversation with a new client. He wants to grow his business aggressively (from $1.5 million to $5 million in revenue) in…

3 Muskateens: Why do brands keep getting YouTube so wrong?

Posted April 24, 2016

Big Candy tries to buy…influence? So 3 Muskateers has embarked on what they seem to think is some kind of innovative new strategy to reach Gen Z: Instead of just buying shoutouts from already-established YouTubers (it’s so expensive to get Zoella…

11 things you need to know about your business before you start paying for marketing

Posted April 22, 2016

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You know you need some marketing.  But where do you start?   For small-but-fast-growing companies in the B2B space – which is mostly where I work these days – marketing is often a leap of faith. You know you need…