Recent Posts

Down the Rabbit Hole: The podcast

Posted October 5, 2016

I was going to preface this by saying that my obsession with podcasts started when we got a dog and I needed something to keep my mind busy on long walks, and then really kicked into high gear when my…

One of your target groups is better than the others. Market to it.

Posted June 25, 2016

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Do you really know who your best customers are? Okay, so the other week I talked about how it’s crucial for small businesses to get specific with their marketing goals. And last month I talked about how small businesses need to answer…

Special K’s ‘Own It’: Inspiring or pandering, again?

Posted June 15, 2016

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Didn’t Dove already do this to death? I know this spot has been out there for a while, but it’s suddenly started showing up every 3 seconds as pre-roll on YouTube and it’s starting to really bug me. Take a…

“Sell more stuff” isn’t a marketing strategy – and won’t get the results you want

Posted May 11, 2016

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Marketing can’t deliver results if you don’t know what those results should be The other day I had a conversation with a new client. He wants to grow his business aggressively (from $1.5 million to $5 million in revenue) in…

3 Muskateens: Why do brands keep getting YouTube so wrong?

Posted April 24, 2016

Big Candy tries to buy…influence? So 3 Muskateers has embarked on what they seem to think is some kind of innovative new strategy to reach Gen Z: Instead of just buying shoutouts from already-established YouTubers (it’s so expensive to get Zoella…