Social media build, in an infographic

Because why read when you can infographic?

So yesterday I talked about how small and mid-sized businesses can find social media frustrating, because it doesn’t deliver the immediate, or even straight-line-measurable, results that The Internet has supposedly promised in exchange for advertising.

My position is that social media isn’t much different than traditional media: While it can generate some short-term reactions that are more easily measured than, say, print ads, the only way it generates results is to allow it to build over time.

Here is an infographic, originally posted by Larry Kim of MobileMonkey, which does a nice job of showing how that build works in detail.

How social media builds results


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