The twisted path of social media attribution
The other day, I happened to notice a Facebook post from a friend: “Taking a trip to Quebec this summer. Looking for recommendations about places to go/stay.” I haven’t seen this friend in a while. Like, it’s probably been 20…
Why aren’t your employees driving your content creation?
I know what my clients think when I suggest that they have their employees write blog posts or whitepapers or post an industry-related opinion piece on their LinkedIn profile: “Yeah, right. If I could get these guys to string together…
7 practical reasons your SMB should be on Twitter
Yes, Twitter is probably a good idea as part of your marketing strategy. First, my Twitter bona fides: I have been managing Twitter accounts for clients (yes, for money) since 2009 and I have had my own Twitter account since 2010….