Recent Posts

11 things you need to know about your business before you start paying for marketing

Posted April 22, 2016

,

You know you need some marketing.  But where do you start?   For small-but-fast-growing companies in the B2B space – which is mostly where I work these days – marketing is often a leap of faith. You know you need…

More tips from the seamy underbelly of Twitter

Posted February 10, 2016

,

Twitter will make you crazy if you aren’t careful I think Twitter can be both useful and even fun: It’s a great way to find out about breaking news, it’s a good way to quickly connect with people who are…

Growing up in advertising: All age groups required

Posted January 5, 2016

Your perspective changes over time. So does your insight. Exhibit 1 I was a newly-minted Account Director in yet another ‘brainstorming’ meeting with a client, whose key goal for the coming year was to sell more cans of bug-killing spray than any…

Tips from the seamy underbelly of Twitter (mostly for SMBs)

Posted December 4, 2015

,

Things the ‘social media gurus’ won’t tell you The other day I wrote about why almost all small- and mid-sized businesses should have a Twitter presence. But let’s face it: The world didn’t need another blog post about why Twitter’s so…

That feeling when you find a rug that looks like your website

Posted November 29, 2015

Because colours look better when they’re all together Saw this today. Bought it immediately. My home is happier.