Recent Posts

Using Facebook advertising in the wrong way

Posted March 31, 2011

Benihana:  Scaring away the brand awareness So I was reading Lamebook, as I do, because I really am serious about that procrastination I mentioned on the homepage, and came across this little gem: This is a great example of how…

Don’t spoil a great branding moment with too much talking

Posted March 15, 2011

So I noticed a blog over on Head2Head’s RecruitSmart site about what looks like a great recruiting video which also functions as a good little branding piece: Now, I agree that it’s a great little video – having done a…

StayAwake is 10 years old. I can’t believe it either.

Posted March 5, 2011

Welcome to the new and improved StayAwake site.  I know it looks a lot like the old StayAwake site, but I’m a big believer in maintaining long-term brand equity.  More importantly, I still love the paramecium image just as much…