Recent Posts

If social media isn’t making you any money, maybe you’re doing it wrong

Posted May 18, 2011

  Part of what we do for clients is manage their social media channels. Twitter, Facebook, LinkedIn, blogs, YouTube – I’m a big believer in social media as a great way to generate buzz, keep your brand top-of-mind, build SEO…

Using Facebook advertising in the wrong way

Posted March 31, 2011

Benihana:  Scaring away the brand awareness So I was reading Lamebook, as I do, because I really am serious about that procrastination I mentioned on the homepage, and came across this little gem: This is a great example of how…

Don’t spoil a great branding moment with too much talking

Posted March 15, 2011

So I noticed a blog over on Head2Head’s RecruitSmart site about what looks like a great recruiting video which also functions as a good little branding piece: Now, I agree that it’s a great little video – having done a…

StayAwake is 10 years old. I can’t believe it either.

Posted March 5, 2011

Welcome to the new and improved StayAwake site.  I know it looks a lot like the old StayAwake site, but I’m a big believer in maintaining long-term brand equity.  More importantly, I still love the paramecium image just as much…