Don’t let an infographic become your logo-creation bible.
Regular readers will know that I do tend to love a good infographic. Done right, they’re a Reese’s peanut butter cup of information + design that has the power to get people’s attention in a way that prose alone just can’t. Done wrong, they’re a dangerous fish-fingers-and-custard combination that delivers bad information in such a compelling way that people tend to believe it, regardless of the dubiousness of the source data.
With that in mind, I bring you today’s infographic.
After Saturday’s post on the use of colour in brand identities, I came across the little gem below. Oh sure, it’ll suck you in with its easy-to-read fonts and colourful graphics. And there are graphs! Charts! Numbers!
Then you notice lines like “Black is associated with the formality and mystery of night”, with Tiffany & Co. used as an example of a ‘black’-based brand identity. In fact, Tiffany’s core brand colour is ‘Tiffany Blue‘, which is trademarked by Tiffany and produced as private custom colour by Pantone. And that LG is listed as a pink-based logo (it’s red).
But I encourage you to scroll down anyway. This extra-long infographic does have some interesting factoids (it’s interesting, for example, that 5 of the 10 most valuable brands in the world use a similar shade of blue as their core brand colour) and raises some perennial issues (like how much a logo should cost, given that cheap ones sometimes excel and expensive ones sometimes fall flat).
Anyway, take a look. And don’t be surprised if you hear more from me on colour and brand identity this week – I’m working on a brand migration project this week and it’s got me fixated on colours and fonts.
[Infographic by FinancesOnline.]