There aren’t enough ‘beautiful’ memes
This morning, CBC Radio (which the baby and I listen to all day, in order to keep my brain from completely turning to mush) had a segment on viral video ads. They had a couple of advertising talking heads pontificating about this week’s viral hit, the Devil Baby video promoting the ‘Devil’s Due’ movie. (I do not recommend watching this video if you actually have a baby crawling around the house, BTW.)
The talking heads said the usual stuff about capturing the zeitgeist and creating compelling content, blah blah blah, but in my opinion they missed a key element in the whole ‘viral’ thing: At a certain point, people end up watching these viral videos simply because they don’t want to be left out of the conversation. When everyone at the office is standing around saying “Tchoff-tchoff-tchoff-tchoff-tchoff!” or doing Starbucks Drake Hands impressions, we all want to get the joke. “Ha! Ha! That cold makes you sound so Chocolate Rain this morning!”, we want to say.
It’s harder, however, to get all insidery about some of the really beautiful stuff that comes down the pop culture pipe – and there’s more of it than you realize.
With that in mind, I present the new Kusmi Tea ads. They’re beautiful, they’re technically brilliant, and they deserve to get more attention than, say, another rendition of Dramatic Chipmunk.