HelloFlo: Best ad I’ve seen all year

I dare you not to love this

I admit that I went into this ad prepared to roll my eyes.  “Why can’t they just do after-school specials and Judy Blume books like they did when I was a kid?” I thought to myself. 

And then I laughed my head off. 

I don’t even think you have to be a woman or the mother of a daughter to love this.  

You know, I’ve secretly been making fun of all the advertising types in Cannes this week, droning on about one must always strive for The Big Idea and how we must, at all costs, be Creative, but sometimes, when it all comes together like this, you realize they’re right.