Monthly Archives: October 2016

Why aren’t your employees driving your content creation?

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I know what my clients think when I suggest that they have their employees write blog posts or whitepapers or post an industry-related opinion piece on their LinkedIn profile: “Yeah, right. If I could get these guys to string together…

Content Marketing: Beyond the blog

I think we can all agree at this point that for almost every brand, company, product or service, content marketing makes sense. It particularly makes sense for B2B and SMB companies, who are often working with limited budgets, highly specific target…

Down the Rabbit Hole: The podcast

I was going to preface this by saying that my obsession with podcasts started when we got a dog and I needed something to keep my mind busy on long walks, and then really kicked into high gear when my…