Monthly Archives: June 2016

One of your target groups is better than the others. Market to it.

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Do you really know who your best customers are? Okay, so the other week I talked about how it’s crucial for small businesses to get specific with their marketing goals. And last month I talked about how small businesses need to answer…

Special K’s ‘Own It’: Inspiring or pandering, again?


Didn’t Dove already do this to death? I know this spot has been out there for a while, but it’s suddenly started showing up every 3 seconds as pre-roll on YouTube and it’s starting to really bug me. Take a…