Monthly Archives: June 2015

Are you overlooking your brand advocates?

People who are enthusiastic about your brand in real time are more powerful than a standard testimonial Ah, case studies and testimonials.  So often discussed (in strategy meetings, marketing meetings, website meetings, biz dev meetings); so rarely done properly. If…

Think of Yourself as a Chocolate Bar

Or: How to create a personal brand, even if you don’t think you’re a unique snowflake.   I know – just what you wanted:  Another blog post about personal branding.  But for all that’s been written and said about personal…