Monthly Archives: April 2014

A handy guide to choosing the right social media platform(s) for your brand [infographic]

Not every channel is good for every brand, product or service. Usually I have something to say about the infographics I post, but I think this one speaks for itself.  I love the way the colour-coding makes it easy to…

Professional earworms II

The second installment of work-related comments I just can’t forget Last month, as you may recall, I posted a list of some of the more egregious comments made to me over the course of my career, in an effort to…

A zillion ways to combine content marketing with SEO [infographic]

Because no one can keep all this stuff top-of-mind It’s true:  I’ve become fascinated by infographics lately.  Why?  Because I feel like I’ve spent most of my career – including those 4 years in real estate – trying to find…

More on colours, logos, and the truthiness of infographics

Don’t let an infographic become your logo-creation bible. Regular readers will know that I do tend to love a good infographic.  Done right, they’re a Reese’s peanut butter cup of information + design that has the power to get people’s…

Your brand’s colour is sending a message. Do you know what it is? [infographic]

  I’ve been involved in the creation process for quite a number of brands over the years, and here’s what I’ve noticed: People will hem and haw for weeks – months! – over the name of their brand/product, but then,…