Monthly Archives: March 2014

Top 20 most expensive keywords in Google AdWords [infographic]

  Those of you who have had to navigate a Google AdWords campaign, especially for a small business client, will know that it can be hard to get your (or your client’s) head around the fact that the 5 keywords…

Professional earworms

Some career-related comments just sort of linger in your mind When you spend most of your days running around after a 12-month-old (and a sort of clingy cocker spaniel), you don’t have a lot of time to do stuff, but…

Strange digital video advertising: Ad tech targeting has a long way to go

Sometimes I have no idea why I see the ads I do I know that there are lots of you out there who worry about the trails you’re leaving all over the internet, and are concerned that, thanks to Big…

Good lord: 60% of small businesses say they’re still using Yellow Pages

  I’m not sure I even know what to say about the information in this infographic, put together by some outfit called Adology Marketing Forecast.  I think my best hope is that this data represents a sample size of, say,…

Volkswagen Winter Relief: The intern really should have Googled this

  As any first-year advertising student knows, Volkswagen has produced some iconic, and even just plain great, ads over the years.  (My personal favourite is 1997’s ‘Sunday Afternoon‘ spot, mostly because I love the soundtrack.) So it was with some…