Copywriting Cheat Sheet [infographic]
In spite of what your parents and the kids in b-school tried to tell you, these days good writing does count – and can make a real difference to ROI for lots of things. But not all…
That offensive Blue Cross ad
It’s no secret that I love The West Wing. I’ve seen every episode at least 3 times (some a lot more than that), and I often drive Max a little nuts by going all Rocky Horror Picture Show while…
Music in ads: Someone really likes Kate Bush
You know I’m always noticing the music they use in ads (and how one of the unexpected benefits of getting older is that so much of it is tunes from my youth). So it wasn’t surprising that I did…