Monthly Archives: January 2014

Marketing Stats That Will Drive 2014 [infographic]

    Yes, it’s another infographic featuring marketing data that may or may not be taken out of context! I did find the stat about how social links in email improve clickthrough rates to be interesting:  After a couple of…

Kusmi Tea ads: Beautiful ads should go viral, too

There aren’t enough ‘beautiful’ memes   This morning, CBC Radio (which the baby and I listen to all day, in order to keep my brain from completely turning to mush) had a segment on viral video ads.  They had a…

Authenticity, Transparency, Truth: Not as popular as you think

Note: An earlier version of this post appeared in 2012. But in the wake of the Edward Snowedon leaks, the coverage of the Sochi Olympics, and even Chris Stark’s Mila Kunis interview, this is a topic I find myself thinking…

5 things I meant to blog about in 2013

The unfinishedness of it all As some of you know, I had a baby this year.  The thing with babies is that while they leave you a lot of time to think, they don’t leave you with much time to…