I’m as fond of infographics as the next person, but I do think they sometimes make it easy for bad data to get more traction than it deserves.
Here’s a nice infographic on content marketing from Bikini Marketing. I’m not entirely sure what they do (something about content marketing, but their ABOUT page has an awful lot of words but not much actual information, and though they ask you to drop them a line with your email address, there doesn’t seem to be a ‘contact us’ button), but it’s safe to assume they have an agenda about content marketing.
That’s fine, and they’re right that content marketing is more and more important. But I think it’s important to read these things with a somewhat jaundiced eye. When I see stats like “93% of B2B marketers use content marketing”, my first thought is “Yeah, but writing two blog posts in 2013 doesn’t really count as actual marketing.” And when I see stats like “82% of businesses plan to increase their content marketing budgets next year”, I think: “But increasing your budget from $250 to $350 really isn’t going to give you the buzz you keep talking about in management meetings.”
Ah, I’m so jaded and cynical.
Anyhow, here’s the infographic. Just don’t take it as gospel.