Monthly Archives: August 2013

Classic Commercial: Juicy Fruit, early 80s

  You know, it’s amazing what you find yourself singing to a teething baby in the middle of the night.  I’ve discovered, for example, that I have a whole repertoire of 70s and 80s advertising jingles in my head.  This…

Can something go ‘slow viral’? Anecdotal evidence.

(This is a slow loris.  It’s what came up when I hit Google Images for ‘slow viral’.  Not sure what this means.) In 2011, Max and I tried to eat at the Boston Pizza just east of Yonge and Eglinton….

There’s nothing better than the 100% branding ad

I’ve been working on a couple of longer blog posts this week, but the truth is that the post-cottage-vacation re-entry is proving more difficult than usual (I’m assuming this is baby-related and will pass in, like, 12 years).  So today…

29 Ways to Stay Creative

  Being creative isn’t as easy as everyone thinks. My personal #1 recommendation is “Take a walk”.  Sounds cliched, I know – but can you remember the last time you took a walk of more than 30 minutes, outside, that…

Music in ads: Sometimes it’s okay to be old

  I’ve long thought that age can be a real problem challenge when you work in advertising, especially if you’ve chosen to forge a career within the agency system.  Agencies tend to want to be seen as hotbeds of hyper-cool-cutting-edgery, clients want…