Cossette’s promo for the Toronto Silent Film Festival
Normally I’m not a fan of ad agencies’ self-congratulatory self-promo pieces, but this one is pretty good. I suppose it helps that the concept itself is one of the more creative ideas I’ve seen in a while.
If you don’t know how you’re different, how will your customers know why you’re better?
You need to be able to explain your advantage in 10 seconds or less Here is a conversation I had with a potential new client a few weeks ago: ME: “Okay, I understand what it is you do and sell,…