Monthly Archives: March 2013

Cossette’s promo for the Toronto Silent Film Festival

    Normally I’m not a fan of ad agencies’ self-congratulatory self-promo pieces, but this one is pretty good.  I suppose it helps that the concept itself is one of the more creative ideas I’ve seen in a while.

If you don’t know how you’re different, how will your customers know why you’re better?

You need to be able to explain your advantage in 10 seconds or less Here is a conversation I had with a potential new client a few weeks ago: ME:  “Okay,  I understand what it is you do and sell,…