Cleverly insouciant or just eye-rollingly bad?
I’m all for a good double-entendre, but… Generally speaking, it takes a lot to get me riled up about ‘sexism’ in advertising, and I’m not easily offended by references to sex: I had no problems, for example, with that…
Focus groups: A $50,000 reminder that your social circle is very, very small
Did you even look at that data afterwards? In my 15 years in marketing, I’ve seen a lot of focus groups. I’ve had to recruit for them, write briefs for them, conduct them, spend hours watching them, and, not…