Monthly Archives: February 2013

Cleverly insouciant or just eye-rollingly bad?

I’m all for a good double-entendre, but…   Generally speaking, it takes a lot to get me riled up about ‘sexism’ in advertising, and I’m not easily offended by references to sex:  I had no problems, for example, with that…

Focus groups: A $50,000 reminder that your social circle is very, very small

Did you even look at that data afterwards?    In my 15 years in marketing, I’ve seen a lot of focus groups.  I’ve had to recruit for them, write briefs for them, conduct them, spend hours watching them, and, not…