Monthly Archives: January 2013

You Know It’s a Good Ad When…

    …you’re not the target but you watch it twice anyway. Loved this from DollarShaveClub.com:

Trident Fresh ad: Is it just the music?

    This is a few months old, but it’s crossed my path a few times now: It’s a nice spot:  The concept is fairly original, the art direction is nice, and they’ve clearly spent some money. But I can’t…

I just don’t think this was a good idea

    So I guess Internet Explorer is trying to make itself relevant again: But I can’t help thinking that it’s a really, really bad idea to associate your outdated product with a whole lot of other outdated products.  It…

Why firing clients is sometimes a good idea

Bad clients can ruin your business.But only if you let them.   A few years ago we won some new business, and we were thrilled:  A branding + website project with a major, internationally-known cosmetics firm.  It was a smallish…

Heineken ‘Dogfighting’ Photos: Marketers Have to be More Prescient Than Ever

It’s harder than ever to know when ‘brand exposure’ will turn into ‘brand disaster’ I’ve done it plenty of times:  You organize a branded event in a bar or other venue, with lots of expensive signage.  By 2am, you’ve finally…