Monthly Archives: May 2012

Why are you sucking all the life out of your blog?

Don’t confuse ‘professional’ with ‘dull as ditchwater’. (Image via this site.) Michael Gass’s recent blog post, “Nobody Reads Ad Agency Blogs” has turned up in my Twitter stream a few times in the past couple of weeks, and I finally…

More Choice = Fewer Purchases

Lots of choice may seem like a good thing, but it won’t make people buy more of your stuff. Ten years ago, researchers at Columbia and Stanford Universities published the results of experiments in which they studied the effects of…

GM says its Facebook advertising didn’t work. So what?

Measuring marketing success is like quantum mechanics: How long is a piece of string? I have borrowed this image of Alan Davies tackling that old physics chestnut, “How long is a piece of string?”, from an interesting site called BrainPickings.org,…

Print production: Mystifying, expensive, and one headache after another

You think printing stuff is easy. It’s not. (I found this little rant kicking around in my files, and decided to share it with you, though I’ve given it a fresh edit. I first wrote it about 4 years ago,…

No clue how to get the website you need? Here’s some help.

A step-by-step guide for SMEs who need a new website but aren’t sure how to get there. How clearly I remember the disaster that was my very first website project, back in 1997.  I was the junior on a team…