Monthly Archives: March 2012

Rebranding: Engaging Employees

If you want a rebrand to work, you have to engage the whole team. Here’s how to get started. I’m often brought in to help companies transition from their very first branding efforts to one that’s more suitable for the…

More than 10 people were involved in this ad. WTF?

Ads for big brands are touched by a lot of people before they’re released. How come no one noticed this one was terrible? This week Belvedere Vodka got in a lot of trouble when it posted this print advertisement on…

Before jumpcuts were everywhere…

…there was this video from Talk Talk, circa 1984.

Are you sure your employees know what you sell?

Your most influential target audience is your staff. This is a painting called ‘Confusion’, and it’s definitely how the inside of my head looks when I myself am not sure what’s going on.   A couple of years ago I…

How to gently nudge a client toward a better brand identity

Strategies for helping reluctant clients find better ways to express themselves. Yes, this is a dung beetle pushing a large ball of dung.  At least I didn’t use an image of Sisyphus. Yesterday I wrote about how to approach the…