Monthly Archives: February 2012

Do you have to look good (or young) to work in advertising?

Within a week of getting my first job in a big advertising agency – as the assistant to the Creative Director – one of the other assistants said to me, quite casually, “Oh, I wasn’t surprised you got the job….

Brand first. Product second.

Knowing how you’re going to fit into the marketplace should happen even before you’ve picked a name. I came across this image today, over at Brands for the People, a new online brand development company which is designed to help…

Shoppers Drug Mart is forcing you to buy their house brands. This may not be a good strategy.

You can’t buy your favourite brands at Shoppers any more, and you may not want to buy their replacements If you’ve been in a Shoppers Drug Mart store lately, you may have noticed that many of your favourite brands are missing.  As…

FOLLOW-UP: The blog post Facebook didn’t want you to see

So yesterday I wrote a post about how the Susan G. Komen foundation has now become inextricably linked with religion and politics, thanks to their actions regarding Planned Parenthood and Karen Handel in the past week or two. It wasn’t…

Religion and your brand: A lethal combination?

So, as my Twitter feed fills up with endless tweets about the vapidity that is Pinterest, I can’t help noticing that marketing types aren’t talking a whole lot about this week’s debacle involving the Susan G. Komen foundation and their…