Monthly Archives: October 2011

When celebrity overexposure is bad for the brand

Kim Kardashian may not fully understand the true cost of her 72-day marriage.   I realize that none of the Kardashians are big on introspection – unless they’re being paid for it, of course – but I can’t help thinking that before…

Frankly, ChapStick needed a little scandal.

When was the last time you bought Chapstick, anyway?   Is it possible you missed this week’s blogosphere scandal? ChapStick posted the ad above, a couple of (female) bloggers decided it was sexist and offensive.  Not a huge deal, except then ChapStick…

Resisting the Steve Jobs hype

I’ve been a loyal Mac user for 15 years. I’m still not iSad. It’s sad that Steve Jobs has died.  He was young, pancreatic cancer is terrible, and there’s no doubt that he was a smart guy who did a…