So I guess Internet Explorer is trying to make itself relevant again:
But I can’t help thinking that it’s a really, really bad idea to associate your outdated product with a whole lot of other outdated products. It just reinforces the idea that your product is about as relevant as troll dolls. And the tagline (“You grew up. So did we.”) is too weak – other than the Explorer logo on what appears to be a tablet computer at the end, there’s no actual evidence presented regarding this ‘growing up’. And I’m gonna need some evidence, since right now, half the websites I visit look like crap on IE – why would I change?
Maybe I’m missing something here. After all, I’m a child of the 80s, not 90s, and when diet Pepsi did their ‘Forever Young‘ campaign using a Flock of Seagulls song, I thought it was great – even though I like neither diet Pepsi nor Flock of Seagulls. The nostalgia worked for me.
But diet Pepsi isn’t a high-tech product. If you’re a software-related brand, don’t you want to be seen as cutting-edge rather than charmingly old-fashioned?