Because marketing can solve 90% of your problems
Excellent demonstration of the fact that the world loses a child every 3 seconds.
[By Grey Dusseldorf, which inexplicably still has a Flash intro on its site. However, said intro does have those ‘Greynautz’ things that became so popular in the ‘Happy Birthday from Grey Worldwide’ video, so I suppose there’s something to be said for referencing brand equity. I suppose.]
One of the funnier PSAs I’ve seen in a while:
Video by The Norwegian Students’ and Academics’ International Assistance Fund (www.saih.no).
The message: “Imagine if every person in Africa saw the “Africa for Norway” video and this was the only information they ever got about Norway. What would they think about Norway?
The pictures we usually see in fundraisers are of poor African children. Hunger and poverty is ugly, and it calls for action. But while these images can engage people in the short term, we are concerned that many people simply give up because it seems like nothing is getting better. Africa should not just be something that people either give to, or give up on.
The truth is that there are many positive developments in African countries, and we want these to become known. We need to change the simplistic explanations of problems in Africa. We need to educate ourselves on the complex issues and get more focus on how western countries have a negative impact on Africa’s development. If we want to address the problems the world is facing we need to do it based on knowledge and respect.”
I just think that if companies concentrated on making commercials more interesting, rather than packed full of sales messages that work well in a focus group setting but not so well in actual life, people would stop complaining about advertising and actually enjoy it.
For example:
Okay, I’m 99% certain this little gem has been done with a whole lot of FX. But when you have to watch something a couple of times before you even notice the fakery, it doesn’t count.
I also love this Calvin Harris video in the same vein – and it has the benefit of being both real and live:
Of course it helps that I kind of love Calvin Harris.