The first in the year’s great Christmas ads
Maybe it started with department store John Lewis’ ‘Shadow’ Christmas ad in 2007, or maybe the annual Doctor Who Christmas Special, or maybe a tough economy is fueling the need for more ‘feel good’ marketing, but the past few years have seen UK retailers pull out all the stops for their Christmas ads.
Grocery store Sainsbury’s ‘Mog’ spot is the first one I’ve seen so far this year, and it is beautiful. It’s like a mini Wallace & Gromit or Paddington Bear movie in three-and-a-half minutes. My daughter (two and a half) watched it 3 times in a row – which means we willingly chose to watch 10 whole minutes of advertising.
And that’s how you respond to ad blocking.
Here’s the spot – I promise you’ll love it.