This is a few months old, but it’s crossed my path a few times now:
It’s a nice spot: The concept is fairly original, the art direction is nice, and they’ve clearly spent some money.
But I can’t help thinking: Using Bohemian Rhapsody is kind…obvious, isn’t it? You could pretty much put that song in any context and people would love it, or at least immediately think your commercial was kind of compelling.
Myself, I kind of prefer a more random song choice:
Or maybe the truth is that I just like ‘Da Da Da’ more than ‘Bohemian Rhapsody’. Because that’s true too.