I’m not sure I even know what to say about the information in this infographic, put together by some outfit called Adology Marketing Forecast. I think my best hope is that this data represents a sample size of, say, 17 respondents. Because otherwise I just don’t know how to explain some of the breakdowns here. I mean, I get that small businesses aren’t going to use billboards or cinema advertising – it’s usually far too expensive for a small business – but a whole lot of them are going to keep spending on Yellow Pages (!) while ignoring online ads and not even trying cable tv.
I suppose maybe the good news is that only 20% are going to be using ‘coupon books’.
