Not every channel is good for every brand, product or service.
Usually I have something to say about the infographics I post, but I think this one speaks for itself. I love the way the colour-coding makes it easy to compare demographics. And I like the media type matrix, though it does reveal a flaw in the way the information is presented: Google+ is indicated as the only channel suitable for photos, video, articles and text, which makes it sound great…except we all know that hardly anyone uses Google+. So you can post all the mixed media you want on G+ – it still won’t deliver dramatic results.
