Continuing our focus on infographics this month…
Came across this infographic from Leverage New Age Media this morning and thought it was a great overview and comparison of 6 of the top social media networks.
However, I would encourage you not to get too fixated on the total active users numbers as the bottom of each one: It says that Pinterest has only 20 million active users (which I think is low), but we know that Pinterest users are particularly passionate, and spend hours of time flitting around Pinterest, so the potential to do a deep dive with the target audience is greater than on some other networks. We also know that while Google+ claims a lot of active monthly users, they’re also including in those numbers anyone who watches a YouTube video via their G+ account or logs into a blog comment field with G+, or even just checks Gmail once in a while. So it may be a lot harder to reach those users than it seems.
Anyway, another infographic to brighten your Sunday.
