Online advertising facts, in an easy-to-read diagram
I don’t know what’s happened to me, but in the past few months I’ve become fascinated with infographics. I’m tempted to blame it on the sentience-sucking phenomenon known as ‘Staying at Home With a Toddler’, but I think that’s only part of the problem. The truth is that these days I spend an awful lot of time writing content for other people/brands, and when you’ve spent the day writing 2500 words on bedbugs plus another 1500 on syndicate mortgages, pictures just seem a lot more appealing than prose.
(I’ve also been doing more blogging on LinkedIn. Click here to browse what I’ve been posting there.)
So today I give you another infographic that I found appealing: ‘Digital Advertising by the Numbers’, by SayDaily. I don’t have a lot to say about it – I think it speaks for itself. Though I do encourage you to look at the $3.6 billion spent on video ads. Everyone thinks that no one watches them, but in fact if you can get your message across in the first 5 seconds, they’re more powerful than you realize.
