Monthly Archives: April 2016

3 Muskateens: Why do brands keep getting YouTube so wrong?

Big Candy tries to buy…influence? So 3 Muskateers has embarked on what they seem to think is some kind of innovative new strategy to reach Gen Z: Instead of just buying shoutouts from already-established YouTubers (it’s so expensive to get Zoella…

11 things you need to know about your business before you start paying for marketing

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You know you need some marketing.  But where do you start?   For small-but-fast-growing companies in the B2B space – which is mostly where I work these days – marketing is often a leap of faith. You know you need…