Recent Posts

The pragmatist’s guide to Twitter accounts [infographic]

Posted July 8, 2017

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Yeah, it’s been a hot minute. Most of the time I feel like the Plato’s chair of that cobbler’s children thing: I churn out all kinds of content for other people, all day long, and yet my own blog sits…

The twisted path of social media attribution

Posted February 8, 2017

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The other day, I happened to notice a Facebook post from a friend: “Taking a trip to Quebec this summer. Looking for recommendations about places to go/stay.” I haven’t seen this friend in a while. Like, it’s probably been 20…

For small business, social media builds trust (and the brand)

Posted November 10, 2016

  Yes, even in B2B marketing. Okay, so by now you’ve accepted that social media can be a great marketing tool. But you’re probably thinking: “Sure, social media’s great for selling Kylie Jenner’s lip glosses, or all that Wayfair product…

Why aren’t your employees driving your content creation?

Posted October 28, 2016

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I know what my clients think when I suggest that they have their employees write blog posts or whitepapers or post an industry-related opinion piece on their LinkedIn profile: “Yeah, right. If I could get these guys to string together…

Content Marketing: Beyond the blog

Posted October 7, 2016

I think we can all agree at this point that for almost every brand, company, product or service, content marketing makes sense. It particularly makes sense for B2B and SMB companies, who are often working with limited budgets, highly specific target…