I dunno...I kind of think I like this ad mostly because I like the Grimes song they've used.  On the other hand, it's amazing what a little slo-mo can do for what would otherwise be a pretty dull bit of footage.

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...you're not the target but you watch it twice anyway.

Loved this from DollarShaveClub.com:

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This is a few months old, but it's crossed my path a few times now:

It's a nice spot:  The concept is fairly original, the art direction is nice, and they've clearly spent some money.

But I can't help thinking:  Using Bohemian Rhapsody is kind...obvious, isn't it?  You could pretty much put that song in any context and people would love it, or at least immediately think your commercial was kind of compelling.  

Myself, I kind of prefer a more random song choice:

Or maybe the truth is that I just like 'Da Da Da' more than 'Bohemian Rhapsody'.  Because that's true too.

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Because I like a little clever in my videos.

Okay, I'm 99% certain this little gem has been done with a whole lot of FX.  But when you have to watch something a couple of times before you even notice the fakery, it doesn't count.

I also love this Calvin Harris video in the same vein - and it has the benefit of being both real and live:

Of course it helps that I kind of love Calvin Harris.

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